Gucci has unveiled its latest obsession, and it’s a campaign we can't resist, certainly with Emily Ratajkowski leading the charge. The supermodel and author takes centre stage in the new campaign for the Gucci Monogram bag, the Italian luxury brand's latest must-have accessory.
The campaign's strength lies in its ability to highlight the latest Gucci Savoy allure: its perfect balance of timelessness and modern chic. Shot by Daniel Arnold, the visuals effortlessly demonstrate the bag's adaptability across various looks, from casual ensembles to polished outfits, much like Emily Ratajkowski's iconic street style.
Available in various sizes and finishes, from smooth leather to the classic GG canvas, the campaign emphasises how the fresh lines, like the Giglio or Ophidia, offer a refined touch to any ensemble. This strategic launch by Gucci is a clear indication of their continued dominance in the luxury accessory market, proving they know exactly how to tap into what consumers crave: a blend of nostalgia and undeniable style.
