For Fall/Winter 2024, Gucci unveils its campaign featuring a wide range of garments set to lead the season's trends. At the heart of the collection is the Gucci B Bag, a standout piece that merges Sabato De Sarno's fresh vision with the brand's rich heritage, inspired by mid-1950s archival designs. This iconic bag captures the essence of timeless style while propelling Gucci into a new era.
With its relaxed, oversized silhouette and signature double snap hook hardware, the Gucci B Bag stands out as a modern icon. Crafted from suede, adorned with double-G detailing, and reinforced by leather trim at all four corners, it's completed by a golden hardware-fastened shoulder strap. The bag’s design takes inspiration from a 1950s artisan's notebook, later reimagined by various artists. This seamless fusion of heritage and innovation embodies Gucci's free-spirited elegance, making the B Bag a true testament to the brand’s timeless yet forward-thinking aesthetic.
