Gen Laforce has never been particularly interested in what others think of her. The Montreal-based DJ, television personality and emerging musician has spent the past few years finding different ways to express herself, always on her own terms. Now, she’s adding another chapter to her career with IFYGF, her debut single, and one thing is clear: she’s not interested in playing it safe.
Already a familiar face in Montreal’s queer nightlife, Laforce has built an audience through DJing, social media and appearances on Québec television shows Les Traîtres and La maison des vilains. Born in Ottawa, she first attracted attention during the pandemic, when her humour and openness about her sexuality began resonating with people online. Music, however, has been something she’s wanted to explore for years.
“I knew I wanted my first release to make a statement. Not necessarily a serious one, but definitely a memorable one,” she explains. And IFYGF certainly delivers on that promise. Inspired by the glossy pop of the 2000s and queer club culture, the track is playful, provocative and full of confidence.
“I want my music to celebrate queer desire without shame, without explanation and definitely without catering to the male gaze,” Laforce says. “I think the world has heard enough songs about men breaking women’s hearts. I wanted to make one about stealing their girlfriends instead.” With influences ranging from Chappell Roan and MUNA to Cobrah, Laforce embraces the sexual bravado that male pop stars have enjoyed for decades, putting queer women at the centre of the story. “And if it makes a few people uncomfortable along the way? That’s fine with me,” she adds.
