A little over a month ago, Jon Gooch, better known as Feed Me, unveiled a bold reimagining of his iconic track One Click Headshot with a dynamic ten-track remix collection. Following his August release of the seven-track album Feed Me's Vintage Rally Championship and his recent bass-heavy remix of Kai Wachi and Lø Spirit's Happier By Now, the UK-based electronic pioneer presented this package that assembles an expertly curated lineup of boundary-pushing producers including Grafix, Eater, Shadient, AlienPark, and Jacknife, breathing new life into the 2012 fan favourite that has garnered over 35 million streams on Spotify. We met with him to learn much more about this new project and ask him about his plans for 2025.
We talk to Feed Me, one of electronic music’s most enduring innovators, when he's back in the UK after having been touring North America throughout December, playing in intimate venues in Seattle, San Francisco, and Vancouver, among many other cities. We asked him about this experience and what his plans for 2025 are. He promises to surprise his followers with new singles, collabs, remixes for both Feed Me and Spor, and much more. If you want to know more, keep reading!
Jon, in the last few weeks you toured North America, bringing your distinctive sound to cities including Seattle, Denver, San Diego, and Vancouver. How was it, and where are you answering us from?
I am well, thanks; now back in my studio in the UK!
You deliberately chose intimate venues over massive festivals for your tour, emphasising authentic connection over commercial escalation. What did you enjoy most about this experience?
Touring is always inspiring, this one in particular. It’s pretty life-affirming to travel around North America and meet people all over who back what you are doing. I come back to this room with a new perspective and confidence; it connects a lot of mental dots for me.
2024 has been a very important year in your career. In August you released your seven-track album, Feed Me’s Vintage Rally Championship, and then you presented your bass-heavy remix of Kai Wachi and Lø Spirit’s Happier By Now. How did you experience each of the releases, and what can you tell us about them?
Vintage Rally was the product of recontextualising my sound in a way that connected what I love in the scene currently and where I came from; keeping a congruous thread is important to me. I learnt a lot in the process; it’s always humbling to be this far in and still realise there are big things to overcome or add to the skill set you previously had no idea about.
And that’s not all; you've just unveiled a bold reimagining of your iconic track One Click Headshot with a dynamic ten-track remix collection that assembles an expertly curated lineup of boundary-pushing producers, including Grafix, Eater, Shadient, AlienPark, and Jacknife. With this exciting project, you celebrate your transformative journey of over sixteen years through electronic music’s evolution. How and when did this idea come about?
I think basically it was about time. Up until now I’d avoided doing this, but hearing so many takes on something I was so familiar with was really interesting, and also a chance to showcase some artists I admire on sotto voce.
Breathing new life into the 2012 fan favourite that has garnered over 35 million streams on Spotify, the track is now reimagined through the lens of today’s most innovative producers, offering a unique perspective on how production techniques and sound design have evolved over the past decade. What can you tell us about its development process?
Techniques and tools alike are both more accessible than ever, which I think might be a blessing and a curse; I have always felt a restricted palette can be an advantage, really. But this definitely highlights now who has style and who doesn’t. When every sound is accessible, it becomes more important in what you leave out rather than how much you can include.
I would like to know what you think about the transformation that the electronic music scene has experienced in the last ten years. Is it going through a good moment? What do you like most and least about the current scene?
I think it’s moving closer to installation music, basically providing a soundbed for a certain experience; whether this is a good thing or not, I think is subjective. So much of the way it lives and dies is now expected in it being presented as a video of it happening in a situation. I think that’s created the expectation that that’s the only context it lives in. I’ve always tried to write songs that live outside of that environment but still work within it—so for me, it’s tricky.
What memories come to mind when you think of the original One Click Headshot? Have you changed a lot since then?
I was excited to play it; I think I made it over two or three days in my old apartment studio. I’m not sure if I have changed that much. I think I know myself better now; I learnt a lot of lessons and did a lot of laps of the planet in that time.
Is there anything you miss from that time?
Not exactly. Looking back, it was pretty frenetic and chaotic at times. I loved it, but I’m not in the habit of saying I miss X from the past. It’s important to me to keep looking forward and appreciate what I have going on now; I’ve never been more grateful.
If you had to choose the three most important milestones in your artistic career to date, what would they be and why?
My first vinyl release when I was at college, Big Adventure EP on mau5trap, and probably my second live tour. All these things felt like they punctuated my efforts with some affirmation and kept me going. I can remember each one pretty vividly as well as the motivation it fed into me.
And what can you tell us about your projects for 2025?
New singles, collabs, and remixes for both Feed Me and Spor, and potentially a Seventh Stitch EP too. And me being fitter, happier, and more productive!
