Conjure your inner dark feminine energy and get you snakeskin ready for Elthia’s new music video. Although she released the single medusa back in October last year, today she’s turning us to stone with a bewitching video directed by Ryan Blewett. In it, a group of campers is lured into the woods and, when chilling around a campfire at night, are attacked by a mysterious, seductive yet lethal creature who hypnotises them and controls them like puppets until she fulfills her fantasies and… Well, you guess how it ends.
Speaking of how the video came to be, Elthia says: “Inspired by the music videos of Lady Gaga and Michael Jackson, I wanted the video to act as a short film, enhancing the aesthetic and creating a visual world for the song to exist in. I made all of the costumes myself, including a fifteen-foot snake tail, an Iris van Herpen-inspired dress, and a full-body suit based on a venomous sea snake. The music video blends reality and fantasy, capturing the chilling aura of a monster story that could exist in the real world, right under your nose, waiting to be discovered.”
The pop singer embraces the dark side by creating a mysterious, mythological world where different monsters coexist. But this time, it’s not ‘just’ a monster: it’s a Greek myth about a woman who turned everyone to stone, and whose story has been largely discussed, especially in recent years, to understand misogyny and the misrepresentation of female characters throughout history. That timelessness of the story is also what caught the attention of Elthia, who says about her music: “I want my songs to feel like paintings that you sit in front of and stare at for a long time, getting completely entranced by them. I want you to listen to my music and continue to get lost in that world.”
