Here’s the thing: EgonLab’s Spring/Summer 2026 collection? It’s not trying to be trendy. It’s trying to be true. To legacy, to identity, to craft — and to René Glémarec, the founders’ grandfather, who inspired the whole collection. Yes, this is fashion with feelings, but not in a dramatic way, more like a well-written thank-you note disguised as a jacket.
The collection is titled In Memoriam. That said, don’t expect mourning attire and a somber soundtrack; this is more a celebration of what stays with us: heritage, memory, the way a fabric falls just like your grandfather’s coat did. EgonLab took us on a visual voyage between Brittany and the city: coastal details, urban edge, and a whole lot of perfectly constructed jackets.
We got sharp tailoring, sure, but softened up with flowing silhouettes and fluid fabrics. Some jackets had parabolic hoods, which can turn into capes, and the sleeves came with naval-inspired buttoning systems. Some echoed traditional Breton headpieces and others looked ready for a modern-day sea captain who also owns a gallery in Paris.
Colour-wise, it was all very lived-in and lyrical: foamy whites, ocean blues, pebbly greys, and a little vermilion and fabrics with plaid prints. Denim pieces morphed and matured from one look to the next — faded, bleached, elevated. Accessories are where things got fun. Bearbricks were clipped onto bags like fashionable sidekicks. Havaianas came with ropes and leather. Longchamp provided the bags, classic and structured.
The final look was definitely a jaw-dropper. Picture this: a porcelain-like poplin shirt, sculpted and layered with the help of couture artisan Flávio Juán Núñez. It took 315 hours (not a typo), and it looked like a love letter made wearable. Over the heart? Two white lilies. Subtle. Moving. Impossibly beautiful.
EgonLab didn’t just put on a show; they told a story. A story about inheritance and invention, about remembering the people who shaped us and threading that memory into something fresh. In a world obsessed with the next big thing, In Memoriam gently reminds us that what came before still matters and has never looked this good.
