DKNY unveils its Fall 2025 campaign with Hailey Bieber as its new global face. The international style icon and entrepreneur steps into the role with a presence that feels both aspirational and distinctly her own.
Shot by Mikael Jansson in a stripped-back warehouse setting, the visuals capture the raw, industrial character of the city while weaving in flashes of taxi yellow, a subtle nod to DKNY’s New York City heritage. Creative direction from Trey Laird, styling by Clare Richardson, and beauty by James Pecis and Hannah Murray bring further depth to a campaign that elevates Bieber’s natural confidence.
The narrative places Hailey’s personal style at the forefront. Relaxed denim paired with sharply tailored blazers reflects her off-duty ease, while an oversized Glen plaid jacket layered sculpturally over sleek separates redefines suiting for now. A varsity jacket recast with neon lettering balances nostalgia with urban grit, while statement outerwear ranges from voluminous faux fur to sleek leather bombers, underscoring the mix of drama and simplicity.
The Hadlee bag, Paula Commuter Tote, and archival Chana’89 make appearances, each carrying their own identity. The campaign also reintroduces the Yankees™ cap in official collaboration with DKNY, two New York icons converging in one statement piece. The Fall 2025 collection blends DKNY est. 1989 capsule classics with forward-looking silhouettes, bridging past and present while reinforcing the brand’s enduring link to the city that shaped it. The collection is available worldwide on their website and in selected retailers.
