The iconic Lady Dior bag, a timeless symbol of Dior's elegance and craftsmanship, takes centre stage once again in a new campaign. This time, led by the Spanish energy of the Maison's brand new global ambassador, Rosalía, celebrating the multifaceted essence of femininity.
Under the creative direction of Maria Grazia Chiuri, the Lady Dior is reinterpreted each season, weaving a delicate balance between heritage and innovation that defines the essence of Dior. This exclusive campaign features the collaboration of Spanish singer-songwriter Rosalía, Grammy winner and now Dior's global ambassador. Rosalía, the first Spaniard to assume this prestigious role, brings a new energy and ultra-modernity that fits perfectly with the spirit of Lady Dior. Her selection as global ambassador feels like a natural progression, one she hinted at during the Met Gala wearing a custom Dior creation.
Collier Schorr's images, which explore both the spontaneity of colour and the intensity of black and white, capture Rosalía in an intimate setting, accompanied by a microphone and a piano. This stage honours the passionate connection between fashion, stage, and music. The campaign highlights the artistic purity and architectural silhouette of the Lady Dior, a timeless bag that remains an object of desire. The leather, whether matte or patent leather, sewn with the lines of the emblematic cannage, together with its precious finishes, reveal the unique savoir-faire of the Dior ateliers.