Heavily rooted in Puglia’s traditional folk music and dances, the Dior Cruise 2021 show took place in Lecce, one of the Italian area’s most famous cities. With a massive light installation by Marinella Senatore, live dancers and musicians, and a spectacular staging, the show took place amidst the pandemic following the healthy measures. After presenting the runway presentation and an otherworldly campaign, Dior now releases a 30-minute documentary where Maria Grazia Chiuri reveals the secrets and details behind the inspiration for the Cruise 2021 show, as well as introducing us to the generations-old family businesses that the French Maison has collaborated with to make the clothes, the installation, and the staging.
Dior In Puglia
The inspirational land of the Cruise 2021 show
Words
David Valero