Who would’ve thought that Dior would draw inspiration from informercials? Showcasing their versatility and sense of humour, the Maison has tapped house ambassadors Rosamund Pike, Sonam Kapoor, Olympic tennis champion Zheng Qinwen, Camille Cottin, Deva Cassel, and model Anyier Anei for one of the biggest releases of the season: the Dior D-Journey bag, created by Maria Grazia Chiuri and first presented during the Spring/Summer 2025 collection.
“Finding the perfect bag can prove to be a challenge,” Rosamund Pike says in a charming yet ultra studied voice resembling that of an informercial vendor. “Especially when your hands are too full to carry those pretty but cumbersome items, when you’re already late to go out, or simply when your day requires you to carry a lot of things,” she continues. “Here at Dior you can trust that we’re working hard to provide the best solutions to your daily needs,” Pike concludes. How could you not trust such a convincing argument?
Continuing with a playful, witty, even goofy tone, Dior’s new ad for the Dior D-Journey bag is perfect: it showcases some of the Maison’s ambassadors that best represent the woman they want to reach, while also telling us all about the details that make this carry-all back the perfect choice for the day-to-day working woman — be it a successful editor-in-chief, elite athlete, yoga instructor, fashion model, and more!
So let’s get into it. The new accessory designed by Maria Grazia Chiuri is spacious enough to accommodate everything you need to spend the day — laptop, wallet, reusable water bottle, sunglasses, keys, headphones… You name it. The generous central compartment is embellished with zips for all these daily essentials. It can be worn either as a short crossbody or on the shoulder, helping you to be hands-free for comfort. It comes in small, medium, and large sizes, and is made ini leather with cannage, or in canvas featuring the Dior Oblique jacquard or the Dior Graphic statement.
