Christian Dior's love affair with travel continues, and for its Cruise 2025 collection, Maria Grazia Chiuri takes the fashion world away to the dramatic landscapes of Scotland. Decades (literally) after their last presentation, Dior returns to the country in grand style, setting the scene at the Gothic Drummond Castle Gardens in Perthshire.
Dior's connection to Scotland stretches back to 1947, with Christian Dior himself naming a haute couture ensemble Écosse that year. This rich history culminated in a grand 1955 presentation at the Gleneagles Hotel, a testament to the mutual admiration between the House of Dior and Scotland's unique culture. Fast forward to 2025, and Maria Grazia Chiuri unveils the Cruise collection amidst the mystic gardens of Drummond Castle.
This collection is a new chapter in the Dior-Scotland story, one that blends the iconic Scottish landscape with French and Italian Renaissance influences. The 2025 show, attended by a star-studded audience including Hollywood A-listers like Jennifer Lawrence and Rosamund Pike, fashion icons Alexa Chung and Lily Collins, tennis champion Emma Raducanu, and actress Maisie Williams (who played Christian Dior's sister in a recent series), further solidified this long-standing connection.
Chiuri, inspired by Scotland's heritage and mediaeval iconography, presents a collection pulsating with duality. Classic silhouettes are reborn as contemporary gowns, skirts, and voluminous creations, juxtaposed with a touch of darkness inspired by the country's mystical past. Scottish symbols like the unicorn and thistle are reimagined in Millefleurs motifs and heraldic embroidery, a celebration of exceptional craftsmanship. Maps of Scotland adorn garments, while traditional tartan is reinterpreted in a kaleidoscope of colours and cuts.
Photographs from the 1955 Dior presentation in Scotland are transformed into prints and appliques, adding a layer of history. Contrasting textures like velvet and lace create a modern equestrian look, while wide sleeves, lace collars, and oversized skirts add drama and femininity. Local Scottish design talents and materials take centre stage. Think Harris Tweed, Esk Cashmere, and Shetland yarns, all woven into the collection alongside pieces by Samantha McCoach of Le Kilt. The final touch comes from ceremonial headpieces by Robert Mackie, adding a unique vibe that is able to transport each one of us into time.
This collection isn't just about the past; it's a celebration of Scottish heritage in the present. Chiuri's signature feminist touch is present, with slogans like "nag," "emotional," and "bossy" emblazoned on garments. Texture and contrast play a key role, with heavy winter coats against other fabrics and flowing dresses with high-low cuts adding drama.
As the haunting melody of Scottish bagpipes fills the air, the show closes. It's a fitting end to another collection from Maria that solidifies Dior's enduring legacy and its ability to find inspiration in every corner of the world. The Cruise 2025 collection is a testament to this spirit, weaving a tapestry of beauty and history that will leave a lasting impression.
