The news is finally out! Get ready to unleash your inner bad gal because Rihanna's Savage x Fenty just joined forces with the iconic denim brand Diesel for a limited-edition collaboration that's hotter than ever! This collaboration is a celebration of body positivity and inclusivity wrapped up in a way that screams Diesel's edgy aesthetic and Savage X Fenty's signature sex appeal.
Inspired by Rihanna's signature approach to fashion and lingerie showcased through Savage x Fenty, this collection underscores both brands' shared commitment to inclusivity and self-expression. The Diesel x Savage x Fenty collection offers a diverse range of lingerie, menswear, womenswear, and sleepwear, adhering to three signature Diesel aesthetic pillars: True Diesel, Denim, and Utility. True Diesel is characterised by fishnet and foil prints in the iconic Diesel red, while denim features flocked mesh and burnt velvet finishes in vibrant pop colors. Utility elements include camouflage, stretch lace, and graffiti logo cotton poplin. Silhouettes range from bustiers to strappy bikinis, thigh-high stockings, teddies, underwear bras, briefs, tank tops, and shorts, each adorned with a co-branded Diesel x Savage x Fenty logo.
The limited-edition capsule is brought to life through a campaign shot on the picturesque beaches of Tuscany, Italy. Conceived by Diesel Creative Director Glenn Martens and Rihanna, the visionary behind Savage X Fenty Brand, the campaign features a diverse cast of real Italian characters in Versilia, symbolising full-body acceptance and freedom. The imagery portrays a judgement-free day in the Italian sun, showcasing all ages, body types, genders, and yes, we are loving it. The Diesel x Savage x Fenty collection will be available for purchase starting October 8th at select Diesel Worldwide stores, six Savage x Fenty retail stores in the United States, department stores globally, and online.
