This summer, from June 8th to September 1st, dive into the world of Charles Jeffrey, the Scottish designer who took the fashion scene by storm ever since his debut and who has, successfully, passed the test of time. The exhibition, titled The Lore of Loverboy, explores ten years of the brand's journey, from its club night origins to its gender-bending runway shows.
Charles Jeffrey, a resident artist at Somerset House, is celebrating a decade of defying fashion norms with his brand. Built on the pillars of inclusivity and self-expression, it draws inspiration from Jeffrey's time at Central Saint Martins and the vibrant subcultures of London. Known for its bold colours, unconventional tailoring, and a touch of punk spirit, Loverboy highlights individuality and a unique narrative influenced by subcultures through its clothing. To mark this momentous occasion, Jeffrey also took over Somerset House for his Spring 2025 Men's Wear show during fashion week.
The Lore of Loverboy exhibition, now open at Somerset House, delves into Jeffrey's sensational impact on the global fashion scene. The exhibition showcases the full spectrum of his work, from his early creations to newly commissioned pieces, all imbued with his signature style that continues to influence those around him. Jeffrey's message is clear: fashion is for everyone, and it should be fun. The exhibition serves as an inspiration to aspiring creatives, demonstrating how a club night can evolve into a global fashion force.
"I'm thrilled to share my fashion journey at Somerset House," Jeffrey said. "It's more than just celebrating 10 years of Loverboy; it's about sharing our creative, approachable, and lighthearted approach to fashion." The exhibition unfolds across three distinct spaces, each offering a vibrant mix of artistic collaborations, films, illustrations, and even never-seen-before Loverboy memorabilia. Visitors will gain a unique insight into Jeffrey's creative process, from his initial inspirations to the development of his iconic designs.
Don't miss this chance to step into the world of the designer! The Lore of Loverboy is open at Somerset House from June 8th to September 1st, 2024.
