Gracie Abrams stars as the face of Chanel's Pre-Fall 2035 campaign, brought to life under the creative vision of Sofia Coppola and captured by renowned photographer Craig McDean. This upcoming collection seamlessly embodies effortless sophistication. The rising artist, best known for her heartfelt anthem I Love You, I Am Sorry, has been making waves across the industry, earning her spot as a newly minted Chanel House ambassador. For the Pre-Fall 2025 campaign, photography, music, and film unite to present a modern, feminine take on the iconic "Chanel muse."
Inspired by Sofia Coppola’s distinctive storytelling, the collection balances casual elegance with modern edge. Tweed jackets are paired with denim for a relaxed yet polished look, while sporty touches like bermuda shorts and caps lend a playful, boyish charm. A subtle nod to the ’90s runs throughout, complemented by reimagined classics like Chanel’s signature chain jewelry and leather embossed with a quilted pattern reminiscent of the iconic diamond motif. These elements appear across jackets, little black dresses, and oversized totes.
Key details such as pearls, tweeds, and timeless symbols are highlighted in the understated campaign visuals. Pearls make their mark as braided trims on jackets, prints on denim, and accents on knitwear, while lightweight tweeds come alive in soft pastels, sky blue, pale pink, and the quintessential black and white. The curated selection of accessories adds a luxurious finish, featuring sautoir necklaces, rings, and bags adorned with pearls, alongside camellias and bows, while platform heels, slingbacks, and cuff bracelets embellished with double C motifs complete the look.
