Campillo has recently presented their Spring/Summer 2026 collection, titled Repetición, and it’s quickly become one of the standout moments of the season. This is the first time I've written about a fellow Mexican designer and it fills me with pride to finally celebrate someone from my own country, especially someone as talented as Patricio Campillo. The fact that his show coincided with our national holidays made the moment even more meaningful.
Campillo’s story is one of perseverance. Before becoming a finalist for the prestigious LVMH Prize, he came close to abandoning his brand altogether. We are lucky he didn’t, because what he has built since then has been inspiring and a body of work that proves how far Mexican creativity and heritage can go.
Born and raised in Mexico City, Campillo grew up surrounded by charro suits, horses, and family heirlooms that became recurring symbols of his aesthetic. That mix of tradition and city life shaped his language as a designer and continues to define his work.
With Repetición, founder and creative director Patricio Campillo revisits the idea of repetition as a fundamental part of craft — repetition as the act that builds culture, the repeated knot, the stitch, the habit that turns into tradition. That concept was reflected in clothes that carried a balance of freshness and familiarity, and tailoring inspired by charro culture was reimagined in silhouettes that blurred gender codes, anchored in earth tones like ochres, browns, and muted greens that evoked the Mexican landscape.
Artisanal processes were central, from bombers sewn with strips of leather resembling basket weaves to silk manipulated into geometric patterns, and a coat with a perforated back directly recalling ‘papel picado’. Each piece underscored the time, skill, and manual work of artisans, placing these processes at the very core of what Campillo defines as true luxury.
The show was also a celebration of Latin identity. Campillo’s casting was unapologetically regional, even featuring Bad Bunny’s brother, Francisco Martínez, in a gesture that reinforced the collection’s sense of belonging. It was impossible to forget his viral Golfo de México T-shirt from a previous season, created in response to Trump’s attempt to rename it the ‘Gulf of America’. For Campillo, producing everything in Mexico is itself political and an act of resistance as much as of creation.
Watching Patricio Campillo at New York Fashion Week is more than seeing another designer succeed. It is a reminder of how Mexican heritage and culture can take centre stage in the global conversation. As a Mexican, it fills me with pride to celebrate him, knowing that his work is redefining what Latin American luxury can look like.
