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Gucci revisits its history and legacy and turns their GG motif into blue for their latest Gucci Love Parade collection campaign. Along with its presentation video directed by Max Siedentopf, these motifs are no longer seen only on bags and straps but are now seen all over cars and entire rooms.

The Italian brand says it is a nod to Guccio Gucci's past working as a bellboy for the Savoy Hotel in London as well as it is inspired by trunks from British aristocracy. The elegance of the motif also runs through wheeled suitcases and travel bags and brings back the iconic Jackie 1961, Horsebit 1955 and Dyonisius models. At the same time, they also leave room for outfits and footwear such as the well-known pumps or the GG Rython trainers.

Maria Antón

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