At a time when it’s harder and harder to trust what we see because of AI, deepfakes, and fake news, some artists are reacting to the situation by running the opposite way. In a globalised world, where people are more and more interconnected and, sadly, cities start to look alike more and more, what is it that truly differentiates us and grounds us to our origins? Folklore. Language. Culture. History. Menorcan artist Anna Ferrer embodies that in her work, and even more so in her latest single, Yeri Yeri, her first release of 2026.
Hailing from the Balearic island of Menorca in Spain, Anna Ferrer decided not to continue the family’s four-generation baking tradition. Instead, she wanted to do with music what her family has done with bread for over a century. However, it’s inevitable to go back to your roots, and Ferrer does that in Yeri Yeri, originally titled Hac ktkhem, gari a, which is a traditional Armenian song that accompanies the making of ‘lavash,’ a type of Armenian bread. Because bread transcends time and space (it’s one of the most spread foods in the world, almost every culture having its own), Ferrer found it fitting to include this song in her upcoming album, Pa (literally ‘bread’ in Catalan).
This work song is presented in a choral way, with a multitude of voices, thus expanding its own meaning and message. Even more, it comes with a music video that’s, quite literally, a feast for the eyes: a group of people breaking bread around a table and eating delicious foods, from spaghetti to vegetables to sweets.
Like the histories, geographies, and cultures it speaks of, Anna Ferrer’s music is multi-layered and profound. It’s rooted in knowledge so ancient and human, that it’s impossible to escape it. It haunts you, it traps you, and it makes you pay attention. At a time when the algorithm dictates more and more what’s ‘in’ and ‘out,’ artists like Ferrer continue to show that nothing beats the undeniable human touch.