A$AP Rocky

Shot with a strikingly cinematic eye, the five-minute audiovisual piece embraces surrealism in every frame, becoming a work of art you never want to end. As always, Rocky brings a philosophical—and at times social—dimension to his visuals, crafting a world that goes beyond the surface and leaves you with something to think about. Once again, he engages both eyes and ears, proving that his artistic universe extends far beyond music. A visionary in every sense of the word, Rocky might as well start making movies at this point.

A tale of dualities unfolds between the countryside and the city, the green and the grey, the organic and the artificial. Directed by A$AP Rocky, Aisultan Seitov, and Pietro Biz Biasia, the video feels like a colourful, otherworldly children’s fable with a deeper moral hiding beneath its dreamlike imagery. The lighting is impeccable, adding another layer of depth to an already mesmerising visual experience. There’s something almost dreamcore about the whole thing: a surreal, late-night atmosphere that feels both otherworldly and strangely familiar. Despite its fantastical imagery, it feels close to home, unfolding at its own pace, with no rush to get anywhere. It invites you to slow down and simply exist within its world. Even the little details, like the butterfly resting on Rocky’s nose, feel effortlessly cool.

There are moments that immediately bring back memories of Kids Turned Out Fine, evoking the nostalgia of an era that many fans have longed to revisit. Both the video and the track recall an earlier chapter of Rocky’s artistry, bringing back that distinctive creative energy while still feeling fresh. By the end, the video seems to look back at everything that brought him here, weaving references to his earlier visuals into a new creative chapter. It feels like a full-circle moment: a journey through different eras, identities, and versions of himself, tracing the evolution of an artist who has never stopped reinventing his own language.

And that’s what makes it so special. Rather than simply revisiting the past, Rocky seems to acknowledge it, embracing every stage of the process that led him to where he stands today. It feels like a love letter to every version of himself that made it to this one: a visual autobiography told through fragments, symbols, and memories. The transition from one era to another becomes part of the story itself, reminding us that every reinvention carries traces of what came before.

Few artists can match Rocky when it comes to visual storytelling. Some musicians make videos to accompany their music; Rocky builds entire universes around it. With Shroom Clouds, he delivers a music video that feels like coming home while taking us somewhere entirely new—a dreamlike trip, a nostalgic nod, and a glimpse into the mind of an artist whose vision remains as unpredictable, thought-provoking, and visually captivating as ever.