Sloggi presents its first collaboration with the Berlin-based media and fashion brand 032c Workshop. A poetic vision of comfort that we find both in the quilted decorations of maxi-pillows and the poetic undertones of clothing as armour. First seen at Pitti Uomo's runway— one of fashion’s key events and held last week in Florence (Italy), today we show you the details at METAL.
In the words of 032c Readytowear Creative Director, Maria Koch, the mission of the collection is rather simple: “limit everything to the bare essentials, without removing the poetry.” The unisex capsule collection, whose main focus is the comfort and innovation of Sloggi, features eleven pieces in earth and lilac tones in the form of T-shirts, hoodies, sweatpants, and turtlenecks.
The collection, presented in a dreamlike structure – a fortress of pillows, debuted at the Padiglione delle Ghiaie with a smart game of reflections and colour schemes. A plan that, from both Koch and Sloggi, is seen as a metaphor for our clothes as a protective structure: flexible and mouldable. And the fact is that, in a context like the current one, where we never know when we will return to spend long periods at home, it is important to find strength when it comes to dressing.
The collection, presented in a dreamlike structure – a fortress of pillows, debuted at the Padiglione delle Ghiaie with a smart game of reflections and colour schemes. A plan that, from both Koch and Sloggi, is seen as a metaphor for our clothes as a protective structure: flexible and mouldable. And the fact is that, in a context like the current one, where we never know when we will return to spend long periods at home, it is important to find strength when it comes to dressing.
