Studio Halia, the collective known for blending art and technology, has teamed up with the Parisian jewellery brand, Hugo Kreit. Together, they've unveiled Alter, a unique three-piece collection that reimagines the intersection of jewellery and digital experience.
The collection pays homage to the nostalgia of early tech, reinterpreted with a futuristic twist. The result is a collection that is both timeless and innovative, appealing to those who are looking to approach the digital era. Alter features an ear cuff, headband, and neck cuff under a simple yet cool design: organic shapes, metallic textures, and different colours; hidden within each piece is an NFC chip, unlocking exclusive digital experiences through the Studio Halia app. By simply tapping the jewellery to your smartphone, you'll unlock a world of immersive beauty tutorials, virtual try-on experiences, and behind-the-scenes glimpses into the creative process of this collaboration. Portable tech has never been this good, has it?
The campaign, a visual feast captured by Aidan Zamiri and styled by Laetitia Gimenez, embodies the spirit of individuality, inclusivity, and community. “Beauty is about celebrating individuality and inclusivity while also embracing community, inspiration, and creativity. The project is about connecting with your alter ego and with others and making the impossible possible.” - said Hugo Kreit and Nordine Makhloufi, Co-Creative Directors of Hugo Kreit.
