It isn’t often that designers opt to disrupt the way they present their clothes and shy away from the runway presentation. But we know Jonathan Anderson isn’t afraid to take risks — and they always seem to pay off. This Fall/Winter 2025 season, he’s decided to take over the Hôtel de Maisons, a colossal 18th-century building, to introduce us to his women’s and men’s collection for Loewe.
Many people fear (and the rumour is widely spread, almost confirmed), that this marks the ending of Anderson’s tenure at the helm of the House. The creative director’s latest reels on his personal Instagram, a sort of best moments compilation of his ten years at Loewe, also hint at something awful: his departure. This sense of nostalgia, of looking back at everything he’s done to make Loewe one of the hottest brands in the last few years, is ever present in the clothes of the Fall/Winter collection.
As the press release reads, Anderson conceived the collections “as a scrapbook made up of old and new things that are randomly gathered together to be preserved as memories or to serve as inspiration.” This playful approach results in clothes that feature Loewe’s most recognisable codes, such as trompe l’oeil and distorted scales and volumes, all while showcasing the House’s impeccable craftsmanship and love for the arts — most notably, the collaboration wit hthe Josef & Anni Albers Foundation, whose pioneering works like the Square series are a starting point and a source of inspiration.
Architectural, cosy, bold, whimsical, intricate, well-done — wardrobe staples like shirts, jumpers, coats, and trousers are made to perfection under Jonathan Anderson’s direction. He knows how to make things interesting and eye-catching while also wearable. It’s easy to spot a Loewe piece among the crowd, but not because it’s unfitting, but rather, because it stands out for all the right reasons.
