When appreciating the Loewe Spring/Summer 2024 campaign shot by David Sims, there are many elements in those images to fall in love with: first of all, the House’s ambassadors (Taylor Russell, Yang Mi, and Lim Ji-Yeon), and then, naturally, the cosy knitwear, the eye-catching sunglasses (pun intended), and the new Flamenco Purse. Well, not exactly new, since it’s been an emblem of Loewe since it came out in the 1980s, but was revamped by Creative Director, Jonathan Anderson, in 2015. Now, it’s back and stronger than ever.
Before you rush to their website or nearest boutique, be warned: the Flamenco Purse launches February 22, in just a week. In the meantime, you can read all about its signature details, like the two panels of buttery leather and no raw edges, giving it a sensual and comfortable silhouette. It can be worn as a clutch but also a shoulder bag or a crossbody thanks to the donut chain strap that is threaded by hand with tonal tubular leather and finished with a jewel-like Pebble. And for perfect combination, you have it in two different sizes and four different colourways: Black, Dark Burgundy, Sahara, and Emerald Green. Go get it!