Standing on the rooftop of Harrods' Studio Frantzén, London's heatwave slowly lets a much-needed breeze in, and the ever-so-sticky rush-hour stops. The city's sunkissed skyline offers the appropriate backdrop for the album launch of the Ivor Novello-nominated artist Elina.
The Swedish singer and songwriter teases the special guest crowd with a four-song performance. She arrives graceful and humble, accompanied by a keyboardist. In an instant, her presence has everyone eagerly awaiting her melancholy-charged material, visually symbiotic with the evening's calm down. Elina's set begins with Apologize, the first single out of her upcoming debut album, Whatever Happens Now, due to be released on October 27th. Her vocals are more of a delicacy than the served scrumptious canapés. Apologize sets the tone of positive change and personal growth, culminating in a chapter closure.
Picking up the tempo, Elina moves on to I Should've Danced More, a hopeful yet thought-provoking for life's purpose and living to the fullest. The stripped-back atmospherics create a sense of daydream utopia elevated with the following performance of Sweet Night, written to portray the sound of "the ocean, the yellow fields, and the pink sky on a Swedish summer evening." The final song and the record's title track, Whatever Happens Now, completes the project's synopsis of letting go and resilience and the glistening evening itself.
Picking up the tempo, Elina moves on to I Should've Danced More, a hopeful yet thought-provoking for life's purpose and living to the fullest. The stripped-back atmospherics create a sense of daydream utopia elevated with the following performance of Sweet Night, written to portray the sound of "the ocean, the yellow fields, and the pink sky on a Swedish summer evening." The final song and the record's title track, Whatever Happens Now, completes the project's synopsis of letting go and resilience and the glistening evening itself.
Whatever Happens Now is out on October 27th. You can pre-save the album now.
