When he first watched the film In the Mood for Love
, after a friend recommended it to him, designer Jekeun Cho's life changed radically. This cathartic experience, coupled with his unconditional love for Hedi Slimane, encouraged him to pursue his dream. It was then that he decided to start his own menswear ready-to-wear brand, Jekeun
. He now presents his new Spring/Summer 2023 collection, Walking Contradiction
, in which he explores the conflict between what we can see and its literal state. We sat down to talk with him about the exciting fashion scene that we can now find in the country where he was born, South Korea, how he sees colour and how he applies it to his work and his plans for the future.