With underlying criticism towards consumerism culture, infomercials, luxury products and exploitation, the Ali Kurr-directed music video shows your average couple of TV hosts – fake smiles, fake hair, fake everything – selling shoes, purses and jewellery to the audience, when Rina appears to sell a bottled shimmering, golden liquid. But as the music video unravels, we discover that the the luxurious, almost miraculous product is extracted from an exploited creature, making us re-think where do the products we buy really come from.