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Last Friday, Internet sensation Rina Sawayama released her debut album, Sawayama, a 13-track work that includes hits like Comme des Garçons (Like the Boys) and STFU. This album has been on the making for quite some time as the Japanese-born, London-based singer and songwriter published her first EP, Rina, back in 2017. And today, we present you the music video of XS, one of the album’s most successful songs, with over a million and a half streams on Spotify.

With underlying criticism towards consumerism culture, infomercials, luxury products and exploitation, the Ali Kurr-directed music video shows your average couple of TV hosts – fake smiles, fake hair, fake everything – selling shoes, purses and jewellery to the audience, when Rina appears to sell a bottled shimmering, golden liquid. But as the music video unravels, we discover that the the luxurious, almost miraculous product is extracted from an exploited creature, making us re-think where do the products we buy really come from.

Words
David Valero

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