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Turn on your TV and watch the newscast: planets are realigning, water is disappearing from the Earth, and an aggressive campaign between two old, white men begins. Appalling, isn’t it? Even if it holds a mirror up to the current state of the world, don’t worry, this is just Balenciaga’s new Spring/Summer 2020 campaign. Soundtracked by Wolf Eyes, the 4-minute video features disturbing models in head-to-toe pieces from the collection – Hello Kitty handbags, larger-than-life shoulder pads and LED sunglasses included – telling the audience about dystopian events. Tune in and watch the world end!

David Valero

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