Hello there, I’m Alessandra. I’m twenty-six years old, I come from Italy and I’m a stylist and art director based in Paris.

Yes, I have Vietnamese origins but I was born in Schio, Vicenza province. My heritage and my upbringing forged me to be a mix of contrasts. From the Vietnamese side, I’ve learned the importance of subtlety and simplicity, the sense of family, and got the artistic spirit from my grandfather. My Italian side has given me character, attitude and an epicurean approach to life.

I’m a fashion stylist and creative director. Everything started when I was fifteen years old, when I started copying outfits from old movies and magazines and used clothes from my mother’s wardrobe – and then took pictures with the outfits. My favourite thing is to mix the past with the present or the future and create new chimeras; I like the fact that I never run out of ideas. The worst thing in this field is that, sometimes, it can be hard to survive by only doing this.

My favourite hotspots are Le Marais with their freeperies and vintage shops (where I love to find garments for my looks); La Recyclerie, where I love to go to work, have meetings or simply have a drink; the vintage market in Saint Ouen, where I find inspiration for my shootings; and square Vert Galant to do picnics with friends.

My collaboration with Pepe Jeans was a lot of fun! I really enjoyed doing it, and the guys at the store were so nice and attentive to me.

It wasn’t my first customization on a garment. I’d done it before. For example, I used to paint and experiment with different materials on jackets, jeans and t-shirts I thrifted.

I expressed my personality as in everything I do. I have a passion for astrology and wanted to use a symbol related to the tarot cards, so that’s why I did a sun.

Customizations are important because they give you the possibility to have unique pieces that nobody else has.

My future projects involve creating more contents. I want to develop more videos and I was also thinking about taking acting classes.