We started the brand 4.5 years ago because we couldn't find any brands, at least at that time, that did upcycling in an interesting and luxurious way. As much as we felt an urge to create something completely sustainable, we wanted to create our dream job where we could express ourselves completely free creatively.

We would describe it as eclectic, punky, and fun. Since we need to work a bit with what we get when collecting and sourcing materials, mixing and matching different kinds of print together is a significant part of our design process and DNA as a brand.

Firstly, we have been interested in exploring how to work digitally for a couple of years. Initially, the thoughts were more circling around to add different digital layers onto the physical garments. Since a lot of our products are unique, we had a lot of ideas on how to emphasise this digitally.
When NFTs started to get big, we realised it was a perfect way to enter this universe. The only problem was that there didn’t exist yet any environment friendly blockchains at that time, until recently with one of the more climate-neutral currencies, Solana, which we will release these NFTs on.

We did the first drop of tokens on women’s day that gave give benefits for the final drop of the panties that will happen in the coming weeks.
It’s a fact that the biggest part of the crypto world is male-dominated, and we can understand why this is, since it’s not very appealing yet for women or generally people outside of the crypto bubble. If the metaverse is going to be as big and powerful in the future, as people presume, it’s super important to bring in values of diversity and gender equality at an early stage.

First of all, we are introducing our followers (which is eighty-eight per cent women) to the digital world of NFTs, we do this by showing appealing art and fashion pieces. Since it’s a bit complicated to wrap your head around all of this, we are guiding people all the way – creating a phantom wallet, buying Solana currency – and the final step in the guide will be how to purchase our NFT.

Our panties are sold as digital NFTs. Every single one of them is unique. It will have perks in the future both in the physical and digital world. It will also work as a key to the platform we are creating with an app called Werz. On this platform we will share exclusive information of events and offer sneak peeks of upcoming projects and pre-sales. For us, this is a part of the band’s community building.

Yes, the guide has been very appreciated, since most people don’t know how this works. One of the main goals of this project is to invite our crowd into the space. One of the main reasons why we wanted to explore this is because of the sustainable angle – to make fashion but not produce physical garments (the physical collections will always be our main focus though). We also see a big opportunity for creatives in general and by this project, we want to show another kind of expression.

Yes, for sure! This is still very early and we believe this scene is going to grow in the coming years. But, of course, it’s hard to say exactly how. We see this as a pilot project where we explore ways of working with digital fashion.

Rave Review will always be all about vintage and secondhand material, that’s the core of the brand. Depending on how the NFT project develops, we are going to set a strategy for the digital drops. It’s going to happen a lot for the brand during 2022, we are at a stage when the brand is growing. We look forward to expanding our team and also focusing a lot on international PR, we will be more present at the Parisian fashion scene