Augustė: We try to avoid confusion that Pretty Ugly is made for women. Our philosophy states that a person is not his/her gender, race, age or profession. We try to inspire our audience to seek who they really are. Our weapon is fashion and positivity, which, I think, is contagious.
Justina: We do speak about feminism, but this is a term to express equal rights in society. We do not provide the “how to become a happy woman” recipe. I can reply on what I think a happy human being is: this is someone who is able to love, sympathize and does in life whatever he or she thinks is right, but not what’s dictated by social standards.
Justė: In my opinion a happy woman is someone who is ambitious and brave. Once you are brave enough to fulfill your secret wishes, you become content. Of course, empathy is a very important factor for happiness as well.