Hello! METAL readers, happy to meet you. My name is Maxxij , and I’m a fashion designer. I studied at the London College of Fashion and upon graduation, launched my brand Maxxij. Maxxij is a conceptual fashion house with destructive and experimental designs. Launched in the Autumn of 2017, Maxxij’s artistic vision focuses on high craftsmanship with futuristic and boundary-pushing aesthetics. The brand debuted at London Fashion Week in the SS21 season, and I have just finished my third show for the AW22 season. Focusing on menswear structure and tailoring, Maxxiji collections feature avant-garde silhouettes, technically strong details, multi fabric constructions and an innovative combination of colours. We value diversity and boundary breaking

Design work to me is an art something that my spirit can partake in, a process of birth and death continually repeating, a medium where I can express sensuality, aesthetics, observation, imagination, captivation, obsession and euphoria. I chose fashion as the language through which I communicate with the world. And Maxxij is the story that I want to tell through that language. Maxxij is a physical expression of my sensory world as a designer. It is intimately connected to my life at that very moment, and directly reflects my design journey. I experienced different cultures at the early stages of my life. Then, I realised that there are so many different walks of life going on in this world, and I was always curious about life and existence since I was a child. And I was eager to visualise my own world of senses and ideas.

I always think of the runway show while I'm working on the process of creating the collection. I believe that my thoughts and ideas are expressed best through the runways to communicate and give experience to others. I decided to become a high fashion designer because I was captivated by the suffocating nervous energy and tense atmosphere of the runway.

In the Autumn/Winter 2022 season, I tried to express the exquisite moment of the new aesthetic that Maxxij pursues, which can be visualised as abstract forms that have exaggerated twisting and crumpling. I worked on the collection with the aim of creating new dimensions by collecting aesthetic moments that arise from studying the human body and abstract forms.

I don’t know. I'm just not afraid of using fashion as a medium to try destructive and experimental designs. I love using offbeat fabrics in bold colour combinations to construct my own form.

Through an oblique point of view I first deconstruct, and then redefine the parts and rearrange them to come up with new outcomes. The ultimate goal is to find my own dimension. By giving it my own twist, a never-before-seen beauty arises. I spend a lot of time on approaching pieces from different angles, both in a conceptual way and physically. I move around and see how it looks. My daily life is a continual cycle of thinking sensually, creating, laying it out, sitting with it, re-assemblance, lining up, wearing, documenting again.
I lay the individual pieces out and get a feel for the relationship among them. I see the forest, not the trees, so to speak. Because at the end of the day it is the relationship among individual pieces that defines the collection. Once I get a good feel for the relationship, I experiment with different groups to create a look and then test out various range plans to decide on a final lineup.  I love to suggest a new structure beyond conventional clothing, the messages that I want to send are a structural experiment, geometric and abstract aesthetic, a new relationship between the human body and garments and openness to diversity.

I think good design, good art is something never seen before, but at the same time is very cathartic (because it resonates with something unexpressed inside you and provides relief). It is not always easy to meet this moment. I always fight with the boundaries of my own creativity creating the collection. It is a laborious process where I enjoy every single minute of it. I want the creative journey to be a bit more enjoyable overall. It is painstaking, creatives push their lives to extreme anguish (but I believe that some of that anguish does come through their work.) I wish I could stay in the moment where I truly feel like myself. Whether it’s the temporo-spatial instant, or the emotional space.

I wish Maxxij could be an adventurous play of self-expression for the present and the future, that many people can partake in together. I want to preserve the world’s creativity. I want to empower people to express their creativity and loudly voice themselves.