This week was quite busy and complex, as it always is. When your range of the day is so loaded that it even captures you, it is a real pleasure to be an essential part of it all.

Individual, feminine and masculine.

Definitely, one of our key goals is to focus on sustainability more. Each collection contains more and more staples from recyclable fabrics. We want even small characteristic details in the form of accessories and hardwares to be eco-friendly.

During the creation process, I imagine a specific virtual woman, roughly representing her activities, interests, what she likes and where she goes. This illusion forms the silhouette you see at the end, it becomes a useful and must-have for every woman wardrobe.

I guess so, as the silhouette is associated with the brand itself, its dual identities of both feminine and masculine, high-quality tailoring and timeless shapes.

I really enjoy playing with the colour palette mixes and especially working on colour accents. Earthy shades always speak about something unique and different tones can be seen through details, prints and fabric colours, like a prologue and an epilogue.

Materiel collections convey individuality and strength. Uniqueness and specificity. Through this shooting project, made with Jam Project, we express how a woman that wears Materiel is self-confident, dreamy and romantic.

This is my fourth collection, I have allowed myself the freedom to experiment more than in others. Considering that the entire collection was ‘woven’ from mini capsules. Marble print, lightweight cupro and masculine forms formed very attractive blend. I used to focus on bare back dresses which are very masculine and signature for the brand’s current DNA.

I am attentive to everything around me because I guess it is everywhere. Inspiration needs to be seen, heard and felt every day.

We are sure it is something mutually necessary and motivational for both sides, as both designers and the company potentially may grow. The designer team has always consisted of young designers who see, perceive correctly and clearly feel the reality features.

I want to note that the company itself is in a permanent development process. It seems to me that this is the main highlight of our brand – constant changes leading to growth and comprehensive development. There is some kind of love to studying and being involved in what is reflected in our trainings for artisans, various internships and courses.

The impact is large-scale, as we even try to select raw materials partners who are strictly eco, for example. Approximately seventy per cent of the fabrics we used in the recent collections are sustainable and, additionally, our packaging is one hundred per cent biodegradable and recyclable too. As you know, the entire garment making process takes place in our factory in Tbilisi (Georgia) and left over fabrics are either upcycled or donated to local and international brands.

I believe the whole company holds a strong stable position, while simultaneously developing its subsidiaries and projects. The development of the brand is felt both conceptually and in terms of quality, so I see the brand in a complex growth more in the global terms, especially in the aspects of sustainability.