In any case, designing is hard work; that teaches us to be better by gathering experiences in many aspects of business. We have to control everything, not only the production but also the administration, electronic matters, communication with the customer and other subjects – and not to forget the motivation of the team!
We want to have an overview to work intensively on our brand strategy. The right people and the society in which we are moving extend our name and create an opinion about us, which is an important element in fashion. Without the right people, we would not get to certain places, and we think in this respect we have been lucky. Nevertheless, the creation and energy that flows from the brand are what we are building on.