When you reflect on the uncanny links and ties between YouTube’s most successful vloggers, you realise how the influential inside-circle is a family of sorts. Jim Chapman is husband of Tanya Burr, brother of Samantha and Nicola of Pixiwoo, chum of Zoella and Alfie Deyes – just to name a few. All of these personalities, who boast millions of followers in their own right, have been able to transcend the limits of online and embark on IRL projects, from beauty lines to best-selling baking books, which obtain unparalleled levels of success. For Jim, presenting, hosting film premieres and becoming a member of the British Fashion Council Menswear committee are just a few of the many strings to his weighty bow. We spoke to the multi-talented man about how he has brands like Burberry, Louis Vuitton and Mulberry magnetized by his self-proclaimed “normal guy” allure.