Inspired by real women (her potential clients) and betting everything on the talent of her native country, her new collection is an ode to local manufacturing and heritage. "There was only one rule to follow: it had to be a Georgian product." Georgia, and more specifically Tbilisi, the epicentre of national fashion, has adapted successfully to the circumstances since its inception in 2015. Their last action? Factory – Art & Culture Center, an initiative as exciting as necessary that calls into questions the current way of doing.
Sofia Tchkonia, the founder of Mercedes-Benz Fashion Week Tbilisi, saw in the former Coca-Cola factory the perfect place to foster synergies among artists from different artistic disciplines. Spread over 27,800 m2, the building (left unattended until now) promises to become the new cultural centre of the country, promoting interaction with designers, photographers or multidisciplinary artists. The fledgeling project has already been launched, hosting the twenty presentations shown in November during the major event with Georgian fashion.