I think there are two types of people: those who value quantity and those who value quality. This is obviously a simplification, the relationship is quite more complex. Our brand’s target are those customers who value and demand quality, but we also want to incorporate the rest, change their mindset and show them the benefits of high quality, eco-friendly fashion garments. When treated properly, natural fibre garments like baby alpaca can last many years. They are also very comfy and warm.