Yes, I realise there are a lot of changes in the buying behaviour of people. First of all, a lot of people start to think about their health and start to exercise every day. This pattern reflected the fashion trend. So, more active, comfortable, and functional design became a trend.

Before I came to New York, I worked for a fashion vendor company in South Korea for 3 years. And there are a lot of clients having different styles. At that time, I worked on the design and technical design part of the brands that were requested and I had a chance to work with really a lot of different kinds of clients. This experience at that time was very helpful.

When I was young, I only thought about my shortcomings, complained about them, always made excuses and lived with low self-consciousness. But, when I accepted my own shortcomings, accepted them, and acknowledged them as a part of me, it was no longer a shortcoming and became an advantage depending on how I used them.
For one thing, I suddenly got ADHD when I was 18 years old, so I got a really hard time focusing on one thing. This was really stressful for me, and it sometimes led me to panic, so in my early 20s, I always avoided something that I had to sit down and concentrate on, and I always did active things. After some years, I got a job taking charge of design work at the company, and when I was working overtime at home on weekends, I randomly happened to do cooking at home, and I realized I could concentrate on the design well and cooked very well.
So, after finding this method, whenever I design, I take turns doing other things every 10 minutes and repeat it. Then, I could finish two or three things at the same time. This disadvantage is no longer a disadvantage, but my advantage. So, I wanted to let people know through ERROR NYC what I felt. The shortcoming you think is not a mistake, just an error, it is not wrong, just different. Don't hide it and use it with confidence. The moment you accept and utilize it as a part of you, you can make your own culture.
In that sense, we chose our slogan because the clothes are worn by the creators of culture. This is the reason why I worked with Shaun Ross on our first collection.

As our collection has many details that are differentiated from other brands, I thought one of the best ways to present my design is to use achromatic colours. However, for 4 years, countless customers have been asked to use colours and I thought that communicating with customers and meeting their needs is the most important thing for a brand to do. This is the reason why I started using colours this season. All the colours in the world are made of red, green and blue, so I named this collection RGB.

Some parts of the product use the wrong side of the fabric to the outside to make a difference in texture, giving the effect of mixing two fabrics with one fabric. Some seam details look like the inside one, but it has a more vintage effect on the design side, and the durability is also actually strong. So customers who see our products for the first time think, “Is it an error?” but the more they see it, the more they use it, and the more it feels cool and convenient. The characteristics of these products are also linked to our slogan mentioned earlier.

I personally manage the overall process from design to production to marketing. At the beginning of the launch, we hired people in different positions, but we felt that this was unnecessary, and we only hired them when we needed them by contracting according to the situation.

Every two weeks, we invite artists or models who have their own characteristics and conduct simple campaign shoots and interviews. It is constantly posted to artists and ERROR NYC's social media. In addition, we think communication with customers is the most important, so before Covid-19, offline pop-up events were held once every two to three months online/offline to keep communicating with customers. Also, we have collaborated with interesting brands such as Sweet Chick (NYC-based Chicken Place owned by NAS), SXSW (Music Festival in Texas ), and VHTS (Jiu Jitsu Uniform Brand) to strengthen our customer base. Finally, for Black Lives Matter, Covid-19, and the Ukraine war, we ran a meaningful campaign and donated all the profits.

The fashion industry is becoming increasingly accessible to people. Because of the development of the Internet and transportation, fashion trends can be easily identified anywhere in the world, and fashion knowledge can be shared. Currently, the Internet and transportation are developing more and more, and the fashion industry is expected to develop further based on this.

I think human imagination is endless, so there's enough space there, and this innovation is endless.

Our target is the creative young people who make their own culture like fits our slogan. Currently, most of our customers are New York-based people in their 20s and 30s, but we have started to attract attention in Asia and Europe.

All products are available for purchase at our online shopping mall, and some products can also be purchased at monthly pop-up events starting from March 2023.

We are preparing a campaign and the title is What's Your Error?. We will ask this question to one hundred people who have different jobs, including artists, actors, cleaners, designers, ballerinas, and so on. In addition, we have a capsule collection scheduled for collaboration with artist Kamauu in March, which will be held every two months with different artists. Also, in April, we have our showroom/store on the New York Lower East Side, which will also have a nice bar/restaurant, making it a space for young people who love fashion and culture.