Yes, in a time when female bodies keep on getting over–sexualised we wish to bring back the concealed intimacy. Something that is mysterious, covert and belongs only to women themselves. We want to offer an alternative way of seeing your being and body, and ultimately dressing it accordingly. For such a long time swimwear and lingerie has been all about sexuality, being desirable and the fruit of someone else’s imagination. Let’s change that! We’re not denying this side of the human being, no. It’s completely natural and necessary but we want women to express sexuality, femininity and confidence for the sake of themselves, no one else! We all desire to stand out, feel wanted and loved, and have something unique just for ourselves, and that should go together with functionality, being comfortable and feeling respectful. We want to encourage self–love and acceptance. We don’t want to point out flaws or offer a perfect image to which women should live up to by changing themselves, but truly embrace who they are and acknowledge their self–worth, no matter if they are skinny, well–endowed, covered in freckles or wrinkles. It’s all about how honest and confident we allow ourselves to be.