In the following interview, we talk with Benjamin about authenticity and creating a real community. At the end of the day, it’s a matter of understanding what the teens’ desires are, how they feel like and how they live. For example, for the brand’s Fall/Winter 2018 campaign video
, you can really get that essence. One of the kids there introduces himself: “I love girls, weed, fashion and parties”, he says. As Benjamin himself puts it, more than a fashion brand, Boyhood is a portrait of the youth.