No, I wasn’t alone in this. As soon as the idea came about, I called up my close friends Alessio and Gaia to help me with this new venture. Alessio left after a while. Gaia, who’s a great business woman, stayed and is now working with me as a product manager and still helping me with different aspects of the work. She was very helpful at the very beginning, since she’s the one who coined the name Absidem, which was perfect: it’s a mix of holy and profane, thus it includes both my austerity and my interest in the fetish world. Absidem, in fact, stands for the back of the church and it also includes the acronym BDSM. It’s also a kind of metaphor of what people try to hide: very often you can’t see what’s behind their façade.