Well, I (Kristján Már) suppose my background is in media and marketing. I was working in advertising as a wordsmith/ideas guy when I made the rather massive change of moving to Brazil (long story). Arriving there without a “plan” as such, I sort of had to reinvent myself career-wise, and ended up focusing on the Internet as a means of income. Baldvin, in turn, has spent the last decade building a career in art. As friends do, we regularly talk about doing something together, but then never get around to it or dismiss the idea that's on the table at any given time as unviable. This one here stuck, and hopefully for a good reason!