To bring the collection to life, the campaign is expertly crafted by the talented photography and directorial duo, Jalan and Jibril Durimel and styled by the renowned British stylist Tom Guinness. Evoking an ethereal scene, the campaign effortlessly captures the spirit of Jamaica — traversing the land of wood and water — for a narrative rich in expression and style. This creative blend highlights the intersection of place and cultural identity, symbolising freedom, community and togetherness.
The collection offers a range of stunning pieces that embody the essence of the Caribbean. Light teal takes centre stage, adorning a sleek nylon tracksuit, perfect for warmer weather, while sweater vests and a knitted geometric roll neck pay homage to traditional elements. Adding a touch of shimmer, a metallic silver anorak and low-inseam shorts elevate the collection, while iconic Jamaican pieces like the Harrington jacket and flared trousers receive the adidas spin. Additional highlights include a toweling top and shorts set, a knitted geometric pattern roll neck, a cozy knitted sweater vest and a neutral sweater sweatpants set.
Continuing their legacy of elevated details and unexpected touches, Bonner reimagines two archival adidas classics. The iconic Samba silhouette is reimagined in two distinct versions: a formal nubuck take with leather stripes and a playful silver leather upper adorned with crochet stripes. Meanwhile, the SL72 Knit pays tribute to Jamaica with its knitted upper, featuring authentic hues of green, brown, and orange.