Metal Nº 37

Remaking the past by Alice Rosati

When it comes to changing the viewer’s mindset, British photographer Phil Poynter is second to none. For Prada’s Sport 2001 collection, he shot a campaign full of his notorious vibrancy. Aerial and awe-inspiring, the campaign seemed to capture a collective effervescence certainly linked to the sport community. Yet when Phill Poynter staged such a large group of people – around two hundred choreographed models – he overtly created a fashionable image that can only recall of the Mass Games.

Red front to back: Coat MARTIN GRANT, sweater VANESSA SEWARD; sweater VICTORIA THOMAS, sweat trousers PHILLIP PLEIN; sweater ERIC BOMBARD, tank top OFF WHITE, sweat trousers HARMONY. Orange front to back: Top and skirt COURRÈGES, tights EMILIO CAVALLINI; t-shirt ETUDES, jacket AGNÈS B, trousers ETRO; vest MONCLER, parka RAINS.
Yellow front to back: Hoodie OFFICINE GENERALE, vest MONCLER, trousers MARTIN GRANT; t-shirt BERNHARD WILHELM, jacket DSQUARED, trousers HED MAYNER; jacket and trousers PAUL SMITH, sweater RALPH LAUREN.
Green front to back: Cardigan VICTORIA THOMAS, sweater ERIC BOMBARD, trousers AGNÈS B; polo shirt LACOSTE, sweater RALPH LAUREN, trousers PAUL SMITH; polo LACOSTE, sweater ERIC BOMBARD, trousers LEVI'S.
Blue front to back: Jacket DROME, dress HARMONY, t-shirt CARVEN, tights EMILIO CAVALLINI; sweater ERIC BOMBARD, shorts ACNE STUDIOS, trousers TOMMY HILFIGER; trousers DOCKERS, sweater RALPH LAUREN, jacket vintage.
Pink front to back: Polo shirt LACOSTE, dress NEITH NYER, tights EMILIO CAVALLINI; t-shirt RALPH LAUREN, overalls AGNÈS B; shirt and sweater RALPH LAUREN, jacket and trousers AGNÈS B.
Purple front to back: Shirt RALPH LAUREN, t-shirt ACNE STUDIOS, trousers ISSEY MIYAKE; sweater and trench VERSACE, trousers PAUL SMITH; polo LACOSTE, sweater ERIC BOMBARD, dress LUTZ HUELLE.
All shoes REEBOK.



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Prada Sport Spring/Summer 2001 campaign by Phil Poynter.

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Art direction

Domino

Photography

Alice Rosati (Adamsky)

Styling

Rogelio F. Burgos

Starring from rigth to left, back to front

Palina Zavi (Marilyn), Domino, Martin L, (M Management), Sami Y (Success), Paul Manniez (Elite Paris), Nastya Skaia (Silent Models Paris), Jeremie Trojman (Elite Paris), Assa (Teen Models), Mia Quinn (Viva Model Management Barcelona), Zacharie V (Success), Nassim G (Rockmen), Nicolas Boeuf (Bananas Models), Theo Spitz (Bananas Models), Jason (Rockmen), Linda Novotna (Silent Models Paris), Paul B (M Management), Remi Laforet (Elite Paris), Serena M (M Management), Ilana Davies (Marilyn), Harold Vente (Elite Paris), Asger Wollmer

Hair

Christos Vourlis

Make up

Yvane Rocher (Atomo Management)

Make up assistant

Alexandra Americ

Hair assistants

Quentin Guyen, Omar Bouker

Special thanks to

Sami Sabbarini, Laetitia Reversat, Liana Soulie, Marianne Mao, Rosie Ware, Sharon Cunningham,Federica Rustignoli, Felipe Paez, Berix Enesa, David Atlan, Adrianna Janiszewska, Guillaume Donsante

Words

Doria Arkoun