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When Rei Kawakubo expresses her inner sense of fashion it's rather to explore a new relationship with the preconceived ideas of body, perfection and beauty. One day in 1993, after seeing a layout of the anti-fashion photographer Cindy Sherman in Harper’s Bazaar, Kawakubo contacted her to introduce the idea of joining forces for a collaboration. 1993 marked indeed Comme des Garçons’ twentieth anniversary; for that reason, Kawakubo gave total freedom to the New York-based photographer to display clothing from each of the past Comme des Garçons collections. The outcome was as fantastic as provocative: a Fall/Winter 1993-1994 campaign depicting female characters who were imperfect, distorted, over-the-top, and even ‘ugly’ for mainstream beauty standards. It bravely challenged femininity norms, which, obviously, turned the fashion world upside down.

Comme des Garçons Fall/Winter 1993-1994 by Cindy Sherman.

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Alexandra Von Fuerst
Francesca Pinna
Robyn Fitzsimons
Tomomi Roppongi
Make up
Kristina Ralph Andrews (Saint Luke Artists)
Set design
Hella Keck
Ebonie Ray
Photographer assistant
Luca Anzalone
Stylist assistant
Lilly Ellis
Doria Arkoun

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