After travelling around the world, Paula’s is back home. The campaign was shot at Casa Broner, a modernist villa in Ibiza’s historic Sa Penya neighbourhood. The capsule collection is the epitome of summer. Experimenting with short hems and sparkling sequins, it is sensual yet vibrant. The bags pay homage to the origin of Paula’s, featuring natural fibre baskets and colourful leather bags that represent psychedelic Ibizan sunsets. The accessories are perfect for endless fun in the sun – from flowery sunglasses to woven cactus charms, they perfectly represent warm beach days and wild summer nights.
You can check out this collection now on Loewe’s website. It’s dazzling, it’s carefree, it’s flirty. Combined with their weekend of fun, Loewe has given the go ahead: it’s time to have ourselves a hot girl summer.