The director of cult movies like Suspiria and Tenebrae has a great aesthetic sense and has always portrayed marvellous interiors that reminded us why everyone loves Italy and its beauty. In Gucci’s campaign, we can recognize the Quartire Coppedè – from Inferno and L’Ucello dalla Piume di Cristallo –, the Ospedale Odontoiatrico George Eastman – from Inferno –, as well as the Hotel Mediterraneo and the Casina delle Civette. And despite being somehow creepy, we would volunteer in being the character who goes exploring by him or herself if what we had to found at the end of the dark aisle is a shiny, brand new look by Gucci. Call us fashion victims if you want.