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Flow The Label is an Ukrainian-Belgian family brand run by two sisters: Viktoriia, who adds her Ukrainian vision on aesthetics, and Veronika, who draws inspiration from avant-garde design. From young girls to businesswomen, Flow The Label women are different and original. Inspired by French impressionist paintings and American ‘70s cinema, one of the main assets of the brand is the fact that they only work with natural materials, most of which are purchased at the Premiere Vision Paris exhibition. Despite being established only four years ago, Flow The Label has already taken part in the Paris Fashion Week, the Ukrainian Fashion Week, the Mercedes-Benz Fashion Days Kiev, the Mercedes-Benz Fashion Week Tbilisi, and the Milan Pitti Uomo exhibition. What’s next? We’ll be there to witness it.

Words and photos
Alexandra Serafimovich

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