Diesel Reboot is about integrating consumers and creating a user driven or user inspired new and fresh image to Diesel. One way in which Diesel’s costumers can contribute and add their own touch is by the social media sharing image site tumblr. Additionally users can use the #dieselreboot hashtag on Twitter, Instagram and Vine and in this way add new ideas, inspiration and values to Diesel.

It is an interesting project to follow and an innovative step Nicola Formichetti has made for Diesel to rebrand and add a fresh touch the label, all perfectly in line with the time where social media gets increasingly dominance.