“The fashion gods have been really good to us,” usually says its founder, Steven Bethell. He and his wife, Helene Carter-Bethell, are the masterminds behind the family of businesses making up BVH Holdings and have dedicated their work life to innovative and relevant solutions to the crisis of stuff. They have travelled to over thirty countries working extensively amongst the robust second-hand markets of the world. A self-confessed “vintage geek,” Bethell became interested in clothing after his grandmother knitted him a traditional Canadian Cowichan sweater – “like the one in the Big Lebowski” – when he was 12. He launched the parent company Bank & Vogue in 1992, which buys clothes and other goods that have been donated to charity, but which charities are unable to sell themselves. Nowadays, one of the world’s largest wholesalers of used goods. Sellable items are sent to BEYOND RETRO.
Now, BEYOND REMADE, their new venture, is solving the textile waste management problem by creating brand new products out of fabrics and materials from unwanted clothes, closing the textile loop and saving tons of used clothing from ending up in landfills. BEYOND REMADE will celebrate the best of our past, to give fashion a future. By taking recycled materials such as denim, duck canvas or suede and upcycling them into brand-new pieces inspired by vintage classics. BEYOND REMADE intrinsically understands the relationship between iconic vintage garments and the world's love affair with them.
To reinforce the message of this committed universe, Bethell has an upcoming documentary. The Secondhand Superstar is a story about how and why Bank & Vogue, and its group of companies, is making fashion circular with post-consumer clothing and textiles. This new documentary is a statement to the world: there is no such thing as waste! Join BVH behind the scenes with founder Steven Bethell and product management team Hugo Harris and Padmini PV and sign up for free with Water Bear Network to watch the video here.
“Our quest is to show that existing materials have the same if not greater value than new materials. And to prove at scale that we can design and create a premium, upcycled collection.” A healthy ecosystem bases its success on the interconnectivity of all the organisms in our world. An honest conversation between nature and society, between past and future, to bring the most possible value in the most responsible way for the planet.