Irina: “Diluted” is definitely the right word. It is an image sharing app that too many people take way too seriously. It is an excellent platform for creatives to display their work and for marketers their products. If you want to use it as a form of online portfolio and share what you are making, that’s awesome. If it is your form of a creative outlet, keep it going! At the end of the day, it is only an app and isn’t real, and in most likelihood will pass just like Xanga and Livejournal. Having said that, please follow us
Alison: In a diluted form of the word, I think we are all curators and have always been curators. Maybe it's more obvious now because we live in a time of over the top self branding. I think it's a natural human trait to constantly categorize. It’s a way of making sense of life. Every choice is a curation. We curate our clothes, our home design, our friends, the grocery list. We curated our top 8, the artists in our iTunes library. Instagram is an extension of that natural need to organize, collect, and communicate.