The visual poetry for Kenzo’s Fall/Winter 2017 Season Zero collection has been created in collaboration with three young filmmakers: Mati Diop, Baptist Penetticobra and Eduardo Williams. And they weren’t randomly selected, quite the contrary. The brand’s concern about ecological issues has been the main criteria for choosing them, although their singular and personal style is of course as strong as their discourses. We present you this newest fashion trilogy that will not leave you indifferent.
This series of three films is interprets the collection from three different points of view and absorbed trough the lens of three different cameras. Bolivia, France, the United States and Argentina are the different locations where the scenes covered in the dark shades of blue of the night blend different cultures, accents, landscapes, moods, times and spaces into one big juice. Because in the end, that’s what our planet is about: a great amalgamation of differences and similarities.
These films display chaos and preach the message that should remind us of the roots of our dear attachment to the world, which we tend to forget about while being blinded by the light of window displays. The three short pieces take us to the doorsteps of the dimensions that remain to be explored.
These films display chaos and preach the message that should remind us of the roots of our dear attachment to the world, which we tend to forget about while being blinded by the light of window displays. The three short pieces take us to the doorsteps of the dimensions that remain to be explored.
Olympe, by Mati Diop, is the filmmaker’s debut creation for a brand. In it, he takes the viewer for a ride through a mysterious Parisian night. Mati’s camera follows his brother, Grad Diop, biking through the city’s neighbourhoods saturated by the full moon’s light, portraying bunches of young people sitting on the street, listening to music, smoking cigarettes, talking, and spending some time together. The shots are very atmospheric, gusty and emotional, complimented by dreamy trap music.
TZZD, by Eduardo Williams, is a bit of a mind-bending film, questioning the natural and the artificial, the normal and the unfamiliar, and narrowing the gap between the sensation of fantasy and reality. Moving from an elf in a fruits and vegetable store, to the underground of Buenos Aires, to a metal workshop of some kind, you end up watching colourful beings voguing in Fontainebleau. Beautifully hypnotizing.
Untitled (Juice), by Baptist Penetticobra, is a vertically-shot monologue, somewhat rude, somewhat poetic, somewhat musical. A girl and a boy appear intermittently, comfortably sitting on a lounger, explaining the story of a juice – although at some points it even sounds like a rap song. Baptist has consciously chosen to use something so trivial, small and unimportant like an orange juice to talk about something bigger and more significant. Our favourite quote? “Juice, so fine, it tastes like a sunset”. Cheers to that and to Kenzo’s bet for emerging talent!